Introduction

Summary: The Marketing and Communications Manager is responsible for planning, developing, and managing the implementation of the university’s marketing strategies and activities, through print, electronic, and new technologies media to effectively describe and promote the university. You will be responsible for leading and managing marketing and communications activities, including content creation, monitoring the ongoing market research and analysis, and public relations and university communications (internal and external). The Marketing and Communications Department is responsible for marketing strategies and initiatives for the university’s undergraduate, graduate, and certificate programs. As this is a management-level position, you are responsible for supporting a collaborative environment, fostering a culture of trust and mutual respect, and championing the university’s values. You must demonstrate the highest standards of leadership qualities and contribute strategically to the development of the university.

Reporting to: Vice President, Growth & Development

Roles and Responsibilities

● Take charge of university-wide marketing and communications initiatives that enhance the image, brand, and position of the university and ensure brand consistency.
● Lead a cross-functional team throughout the entire project lifecycle, including collaboration with relevant departments and Schools, digital and web strategy development, and analytics tracking.
● Play a pivotal role as an influencer and collaborator within the university.
● Collaborate closely with professionals in creative services, strategic communications, digital marketing, media relations, university events, and various departments and Schools across the University to devise and execute top-notch marketing campaigns for undergraduate, graduate, and certificate programs.
● Employ a range of tactics such as digital and traditional advertising, social media, experiential marketing, sponsorships, and more to accomplish the objectives outlined in the annual communications and marketing plan.
● Monitor progress for market research and monitor trends in higher education as a base for developing strategies and materials to market the university.
● Assume responsibility for and enhance the visibility of the university website, Facebook, other social media and web accounts and presence.
● Coordinate and maintain press and media contacts; serve as university spokesperson at request of the Vice President.
● Serve as the university focal point on traditional and new media communication tools (brochures/handouts, web, social media, and CRM system-based communications plans); design (including branding), develop, produce, edit, and distribute materials.
● Assume responsibility and oversight for events and visits related to the organization.
● Prepare monthly reports and other requests as directed by the immediate supervisor.
● Represent the organization’s brand with dignity and enthusiasm. Participate in campus committees associated with university marketing, staff meetings, and functions as required.
● Conduct limited business travel as appropriate.
● Manage employee workflow and progress and identify areas of improvement through regular evaluations.
● Performs other duties as assigned by the supervisor as needed.

Requirements

● Preferred Master’s degree in Marketing, Business, or related field.
● Previous experience of leading and managing a team is preferred.
● A minimum of five (5) years of marketing experience, preferably within the education industry, and/or a portfolio demonstrating marketing and communication skills.
● Strong English skills, oral and written; bilingual in Khmer preferred but not required.
● Excellent ability to work as part of a team and independently to achieve Departmental goals and meet deadlines.
● Excellent interpersonal skills, written and oral communication skills with students and parents in an effective and professional manner.
● Excellent organizational, critical thinking, and problem-solving skills.
● Demonstrated ability in providing quality customer service.
● Creative, innovative, energetic personality that is flexible and responsive. A strategic thinker who understands markets and “best” communications strategies for promoting the university.
● Experience in writing press releases, making presentations, and working with media, Experience in Cambodia or the ASEAN Region is preferred.
● Strong technical skills in computer literacy, including word processing, database management, graphic design, desktop publishing, Photoshop, Excel, PowerPoint, Illustrator, etc.
● Able to work under tight and competing deadlines, manage projects simultaneously, work independently but through consultation.
● Some travel may be required, especially related to events and visits.

Other information

HOW TO APPLY:
Interested candidates kindly send over your CV to:
Email: apply@cogencg.com
Telegram: 098 533 123 / CoGen HR Recruiters