Roles and Responsibilities

• Develops short-term and long-term strategies for the marketing, communications, public relations, and research development programs to enhance the company’s image and position within the marketplace and the general public;
• Develops systems and procedures to ensure the smooth operation of the marketing programs; designs appropriate measurement tools to monitor and evaluate the effectiveness of various marketing efforts;
• Develops and creates strategies, policies and procedures that will improve and maximize occupancy of the mall; plans and executes innovative events, marketing and advertising activities to increase traffic, sales and retention of customers;
• Implements and evaluates the effectiveness of comprehensive marketing programs and takes corrective actions for improvements;
• Facilitates internal and external communications and designates, produces and distributes the marketing materials including publications, media relations, customer awareness and so forth;
• Provides communication solutions for all events and guest service promotions including the up-dating ofmall guides, directory boards and general guest services literatures; organizes and manages customer loyalty and shopper incentive programs;
• Builds positive relations with tenants; plans and organizes tenant meetings, customer service training, tenant communications; evaluates and improves overall tenant relations and customer service on an ongoing basis;
• Works effectively with relevant departments to ensure optimum business effectiveness and information is communicated throughout the company and its subsidiaries;
• Coordinates public relations efforts that maintain the malls in a favorable light, creates interest in the malls, promotes special events, and increases exposure of tenants; builds relationships with key media, agencies, community and enhance the overall perception of the company;
• Conducts and analyzes market research, trend analysis and strategies; coordinates research activities forthe malls (customer studies, foot fall, tenant mix, demographics); continually evaluates the competition and market conditions to ensure the successfulness of the execution of marketing strategies.

Requirements

• Master Degree/Bachelor degree in Sales and Marketing or other related field;
• Minimum 5 years’ experience in retail and/or related shopping center or other related field;
• Management and Leadership Skill;
• Knowledge of marketing fundamental research;
• Communication and Presentation skill;
• Persuasion and conflict resolution skills;
• English Proficiency; Chinese is plus;
• Result-orientated and high energy;
• Excellent interpersonal and ability to deal with multiple tasks effectively and establish priorities; Ability to develop strategic solutions;
• Ability to communicate with and make presentations to: retailers, leasing, event and sponsorship prospects;
• Ability to work independently combined with a strong collaborative style of communication;
• Ability to communicate with all level within the organization and ability to work independently and in ateam situation;
• Creative and innovative approach to solving problems and resolving issues.

Other information

How To Apply: 

• Email: recruitment@soryacenterpoint.com 
• Telegram: 070 888 060